About us
About us
The Brand
At BAAAG, we believe a truly meaningful brand is one that connects deeply with people and contributes to their well-being in a lasting way. Founded in 2021, BAAAG was born from the simple yet profound desire to create a sanctuary of calm, much like a serene garden that soothes the senses with its beauty, gentle silence, and the healing essence of nature.
Our purpose is to support individuals through life’s low moments with compassion and care, offering gentle, natural alternatives to harsh medications. Through the therapeutic power of essential oils and holistic lifestyle practices, we aim to make well-being accessible, effortless, and deeply comforting.
Rooted in honesty, empathy, and a genuine sense of responsibility, BAAAG is more than a brand—it’s a nurturing community. We are committed to guiding each person who joins us toward a more mindful, peaceful, and joy-filled life through the wisdom of aromatherapy and the healing rhythms of nature.
The Founders
Rini De
( Aromatherapy & Stress Management Coach, Maker & Formulator)
Rini, the mind behind BAAAG, brings a transformative journey to the brand, fueled by resilience, empathy, and a passion for holistic wellness. Educated in a convent school and later thriving as a content writer in creative agencies, Rini’s early life was shaped by navigating the challenges of introversion and societal judgment. Facing criticism for her appearance and quiet demeanor, she internalized her struggles—until she found her voice in the professional world, asserting herself with clarity and confidence.
A private battle with severe depression marked a turning point. Isolated and emotionally drained, Rini struggled with sleeplessness and persistent sadness. Through medical support and self-discovery, she emerged stronger, but the experience revealed a critical need for accessible emotional wellness solutions. This led her to aromatherapy—a science and art that became her passion and purpose. Now a qualified aromatherapist and certified stress management coach, Rini channels her expertise into creating natural, toxin-free products that nurture emotional balance and mental clarity.
At BAAAG, Rini is the creative force, formulating every product with intention and care. Guided by her motto, “Aromatherapy didn’t evolve for hundreds of years so that we can use toxic skincare,” she ensures that each item is crafted with zero synthetics, offering pure, magical support for daily wellbeing. Her vision is simple yet profound: to empower others with the restorative power of essential oils, fostering calm, strength, and emotional health through nature’s finest ingredients.
Arindam Sardar
( Aromatherapy & Stress Management Coach, Essential Oil Quality and Safety Specialist)
Arindam, the heart behind BAAAG, is a certified aromatherapist and stress-management expert whose fascination with fragrances began in his youth. Entranced by the alchemy of scent creation, he immersed himself in the world of perfumery while fulfilling his roles as a dedicated professional, son, and husband. His exploration led him to uncover the therapeutic power of essential oils, sparking a deep commitment to aromatherapy.
Through his active social media presence, Arindam inspires those navigating fast-paced lives to embrace holistic wellness. This vision gave rise to BAAAG, where he meticulously oversees the quality and safe application of essential oils in every product. With a focus on customer satisfaction, Arindam ensures that BAAAG empowers individuals to lead healthier, more harmonious lives.